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Pretty Damn Creative

Pretty Damn Creative

Home of the Boring Brand Report

Exact steps not included

Aug 13, 2026

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1 min read

Exact steps not included

Where's the line between being inspired by something and copying it?

Michelle Luchansky
Michelle Luchansky
Boundaries maketh the brand

Jul 30, 2026

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1 min read

Boundaries maketh the brand

Your brand doesn't have a reach problem

Michelle Luchansky
Michelle Luchansky
57% of shoppers start on Amazon, without a brand in mind

Jul 16, 2026

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4 min read

57% of shoppers start on Amazon, without a brand in mind

Same product, three generations, three completely different sales

Michelle Luchansky
Michelle Luchansky
Your brand doesn't grow from the attention you get.

Jul 2, 2026

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2 min read

Your brand doesn't grow from the attention you get.

It grows from the attention you give.

Michelle Luchansky
Michelle Luchansky
Ask the man who built a house shaped like a boot.

Jun 19, 2026

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2 min read

Ask the man who built a house shaped like a boot.

How you make a brand stand out when everyone has the same AI tools.

Michelle Luchansky
Michelle Luchansky
Be unattached to the outcome

Jun 4, 2026

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1 min read

Be unattached to the outcome

What's the thing you're waiting to make (or do, or create)?

Michelle Luchansky
Michelle Luchansky
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